If you walk into any market research conference and pick up the schedule, you’ll see plenty of AI content. There is no denying that there is huge interest in how AI tools can help companies dive deeper into the results and drive efficiencies. The truth is, AI is still a nascent tool in market research….
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Imagine you’re the Chief Marketing Officer of a fortune 100 company. Your team has just presented you with the results from a series of extensive market research deep-dive quantitative studies that cost well into seven figures. We’ll just say the goal of this research was to better understand a current key segment’s needs/wants, as well…
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Through the lens of the U.S. media, when political polls get it right, there is nothing to report. That said, it’s safe to say that after the last two presidential elections, the American people are less inclined to believe the results from political polls. The level and nature of scrutiny in the data is probably…
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Market Research is a fascinating field. It attracts those who are intellectually curious and passionate about providing meaningful insights that have a major impact. However, the process for completing a market research project can be time consuming – programming a survey, implementing quality checks, coding open ends, the rigor involved in sample acquisition, managing partnerships,…
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Quantitative market research aims to identify standardized facts and statistics that can reliably guide business decisions. But no matter how well data is analyzed, if it’s not accurate or complete findings based on it are flimsy at best. Think of it like baking a cake – if you use poor ingredients or measure incorrectly, the…
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Advanced analytics techniques are utilized by businesses to examine raw data and use that information to optimize operations, make data-driven decisions, and create valuable company insights. With more data being collected every day, many companies need more than traditional business intelligence(BI) tools.
You may have heard that when it comes to strategic decision-making, data collection is the backbone of success. But why is data-driven decision-making so critical? The reason companies collect and analyze data is to help them understand what customers want, specific services and products they’re interested in, and how they like to interact with a…
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A survey is only as good as the answers it receives and participants who lose interest or give poor answers can skew data and make a survey unreliable. So, how do you ensure you’re getting reliable data on the individual level? The answer differs across methodologies, but with online research, it’s important to be aware…
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